Man vs Machine
Simon Pyke @ Free Farm
In response to an extremely open brief from Swedish broadcaster Kanal 5, Man vs Machine worked in collaboration with the fine folk at Proud Creative to conceive and create a visually rich and quirky spot, suited to the eclectic entertainment output of the channel. The brief was simply to create an ident that referenced nature in some way. We took inspiration from geography text book style illustrations to develop a surreal 3D world based around the logo, threw in a few oversize animals... and bingo.